Initiated partnership between Alto and Fashion Pass to execute a social media giveaway for a night at the Eras Tour at SoFi Stadium in Los Angeles. The campaign resulted in 474.6K reach and 5K follower growth for Alto.
Fashion Pass x Alto photoshoot at SoFi Stadium
To increase the impact of the Eras campaign, our team created the Eras Vibe in the Alto app for riders to enjoy on the way to the concert or any day of the week. The art seen here designed for the app is inspired by the Eras tour announcement.
Eras Tour Los Angeles Giveaway
Fashion Pass x Alto
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