goop x Alto: Celebrating 15 years of goop
goop x Alto
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The goop x Alto collaboration in celebration of goop’s 15th anniversary is one of my most favorite projects to have worked on in my career. I worked alongside the goop team to initiate all social media and content strategy to launch the partnership, which was one of Alto’s most successful and cross-functional collaborations to date. Pictured here, you can see the goop x Alto Art Car that was wrapped in a signature pattern from goop that hit the road in Dallas, DC, Houston, LA, and Miami for the entire month of October in 2023.
Photography by Claire Cronin
Influencer strategy: I pitched to influencers a ride in the goop car with a gift of a complimentary goodie bag that included signature goop products in exchange for content on their pages to further promote the partnership.
Local activation: I hosted a local pop-up event in Dallas in a targeted area to hand out bouquets and wellness products to promote the partnership and increase brand awareness in the DFW area.
